It’s 2021 and content marketing still remains a powerful growth strategy.
But there are several bottlenecks that can easily render any content marketing project useless.
- hiring the right people to manage, create, & distribute content
- social content distribution strategies that actually work
- using SEO to drive not only traffic, but revenue
- content saturation in most markets
- converting readers to leads
… and many others.
We’re sharing everything we know about how we’re solving these major content marketing problems — in our new series, Grow With Content.
You’ll also be learning from marketing leaders we’ll be collaborating with. They’re coming from leading brands like Alyce, SuperOffice, The Predictive Index, and many others.
If you’d like to stay updated for when we publish new guides in this series, sign up below.
There are just too many content marketing KPIs out there. From pageviews to time on page, social shares to subscriber growth, you’d have to be a superhuman if you’re not burning out tracking them all. But truth is, marketers don’t have to track all the KPIs out there. And the reason is obvious: not all…
We just spent about three weeks looking for blog writers. (For clarification: by “we,” I mean our managing editor, Rennie, and myself, Victor.) During those three weeks, we went through a long, frustrating hiring process. And the problem wasn’t finding writers; you’d agree there’s no shortage of writers out there. The problem was finding writers…
If, as a marketer, you’ve ever partnered with your sales team to: Create case studies to help them close dealsRun a webinar targeted at specific potential customersCreate content to educate specific prospects or accounts and convert them into leads … then you’ve at least participated in Account-Based Marketing (ABM). And for most marketers (esp in…