It’s 2021 and content marketing still remains a powerful growth strategy.
But there are several bottlenecks that can easily render any content marketing project useless.
Bottlenecks like:
- hiring the right people to manage, create, & distribute content
- social content distribution strategies that actually work
- using SEO to drive not only traffic, but revenue
- content saturation in most markets
- converting readers to leads
… and many others.
We’re sharing everything we know about how we’re solving these major content marketing problems — in our new series, Grow With Content.
What’s more?
You’ll also be learning from marketing leaders we’ll be collaborating with. They’re coming from leading brands like Alyce, SuperOffice, The Predictive Index, and many others.
If you’d like to stay updated for when we publish new guides in this series, sign up below.
What Every Marketer Should Know About Thought Leadership Content
When I talk to marketing managers and they tell me… We want to build authority in our industry We want to be the go-to resource for everything related to {insert industry topic} … I immediately know what they’re really asking for is thought leadership content. They want to be seen. They want to be respected. …
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7-Figure ARR In 4 Years: How Surfer Is Growing With Community + Content + Distribution
Seven figures in ARR is a major milestone for most startups, and that’s where Surfer is today. They’re in the highly-competitive SEO and content marketing industry, a space that has lived for at least two decades. And their audience in this industry has always had SEO/content marketing tools they work with before Surfer showed up.…
The Only Content Marketing KPIs You Should Be Monitoring
There are just too many content marketing KPIs out there. From pageviews to time on page, social shares to subscriber growth, you’d have to be a superhuman if you’re not burning out tracking them all. But truth is, marketers don’t have to track all the KPIs out there. And the reason is obvious: not all…
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How To Hire Blog Writers (Without Reducing Content Quality)
We just spent about three weeks looking for blog writers. (For clarification: by “we,” I mean my managing editor — Rennie — and myself, Victor.) During those three weeks, we went through a long, frustrating hiring process. And the problem wasn’t finding writers; you’d agree there’s no shortage of writers out there. The problem was…
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How To Attract & Win B2B Buyers Using Content + ABM
If, as a marketer, you’ve ever partnered with your sales team to: Create case studies to help them close deals Run a webinar targeted at specific potential customers Create content to educate specific prospects or accounts and convert them into leads … then you’ve at least participated in Account-Based Marketing (ABM). And for most marketers…
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