Drive Qualified Traffic & Leads With
“T-shaped Content”
Every content piece you publish should perform two key functions:
First, it should provide new knowledge, how-to’s, etc. for your potential customers
And second, it should help your business build thought leadership, generate relevant traffic, demand, and quality leads for your business
When your content satisfies these two criteria, we call it the “T-shaped content.”
And it’s what you get when we create content for your business.
This little illustration below explains our “T-shaped content” approach even better:
Here’s what our process looks like:
Content strategy + content calendar
What you get:
👉🏼 Clarity about what your primary content creation goals are (or should be) and how we’ll help you reach them. [In most cases, your goal(s) would be to drive more targeted traffic, demand gen, awareness, etc.]
👉🏼 Keyword research to find traffic and lead gen opportunities in the search channel
👉🏼 A 6-month content calendar with topic ideas for one (or more) piece(s) of content per week.
How do we find the right topics? Deep research on your audience and industry, that’s how. We’ll go into your industry social networks, podcasts, forums, and your company’s internal resources to find your audience’s primary interests and pain points.
Content creation
(In-depth articles, research reports, & white papers on intent-focused topics)
What you get:
👉🏼 In-depth articles, white papers, research reports, etc. on topics we find during our customer/market research process.
👉🏼 With our T-shaped approach (explained above), we’ll create content optimized to help you drive demand/leads for your product/service.
👉🏼 Depending on your industry and the topics we’re covering, we may also need to interview some of your employees, internal Subject Matter Experts (SMEs) — from time to time. This will help us draw from their market experience to create content relevant to your audience.
👉🏼 Images, graphics, and GIFs that add value (not random, irrelevant stock photos) and make your content more engaging.
On-page optimization for higher search rankings
What you get
👉🏼 Content optimization: We’ll optimize your content to rank on search engines for keywords your target buyers search at different levels of their buying journey.
Conversion optimization for each article
What you get
👉🏼 With each topic, you also get a conversion optimization plan to convert readers to subscribers or leads.
This helps to make sure we’re not just driving traffic, but also leads that impact revenue.
Monitoring & reporting
What you get
👉🏼 We’ll be closely monitoring content performance to see which content piece to spot opportunities for more traffic and conversions.
👉🏼 Monthly reports on work done and results.
👉🏼 Ongoing consulting via Slack, and email — throughout the lifespan of your project.
What I like about PCS is that they’re not just creating really great content but also providing us with external expertise. This helps us better understand what works, what doesn’t, and where to look for traffic and user acquisition opportunities in SERPs.
— MICHAL LESZCZYNSKI, GETRESPONSE
Our guarantee to you:
Content strategy so effective your traffic and lead sign-up numbers will have nowhere else to go but up.
Content so relevant and valuable for your target customers — you’d beat your chest an in-house expert or industry thought leader created it.
If all sounds good, request a quote below
Important:
👉🏼 If you’d like to see a custom quote for your specific content marketing needs, please fill out the form below and we’ll send you a quote today or during the next business day.
👉🏼 Please note we have a minimum project fee of $5000/mo (or $3,000/mo if you’re only looking for monthly content consulting/advisory).
