About Premium Content Shop…
Content lead & CEO
Managing editor & COO
Ah, content marketing agencies!
So many to choose from, but we’re all different in how we think about content.
For us at Premium Content Shop, we take a T-shaped approach to content marketing. And we use this strategy for all our past and current clients (like GetResponse, Keyhole, Flodesk, Koupon, and more).
Learn more about this approach here.
Our philosophy around content.
Buyer-centric content
As marketers, we all know how much content relevance affects content performance. When content is not relevant for your target buyers, they won’t pay attention, they won’t click, they won’t convert.
We’ll create content that provides help (or creates some other type of value) for your target/ideal buyers — while building and solidifying trust for your brand.
And we know it may sound cliche, but it’s still the truth: Helpful content builds trust.
Demand generation content
Marketing is not just about traffic and pageviews anymore. It’s now about bottom-line results like demand gen, sales-ready leads (yep, not just “MQLs”), and revenue.
We’ll use content to attract buyers from different stages in their journey and motivate them to sign up for your product or service.
Execution & consistency
Without proper execution and consistency, content marketing rarely ever gets results.
To make a real dent in your market, you need to create relevant content frequently.
We’ll help you set deadlines for your content creation and meet them. And this consistency will help you establish a prominent voice and position in your market.
A bit of our story.
Victor — I got my start in content marketing as a freelance writer who worked with big and small businesses across Europe and North America.
(Well, that’s what I’m still doing today. Except that it’s now on a larger scale.)
My work got published in well-known mainstream publications like Forbes, Inc, Entrepreneur, The Next Web, etc. I also got the chance to write for brands like Moz, CXL, Search Engine Journal, Taboola, and many others.
Long story short, it was a great ride entering the industry. And as my brand grew as a writer, Premium Content Shop (PCS) was born! Now I have writers helping me to manage the workload while I focus on planning our client’s content marketing projects — From content strategy, creation, and distribution, to results. But I still write, too!
Rennie — I spent a couple of years running an editing business before joining PCS. I was an editor and proofreader for mostly B2B content writers in North America and Europe.
But I joined PCS because I wanted to be more involved in the content creation process and do more than “just editing.” This was mainly because I knew my skills surpassed that. Creating great content that’s relevant to readers begins way before the editing process — and I wanted to be a part of the “before” part.
Now, I get to manage all the operations and content at PCS as the managing editor. The goal for my editing business was to help writers create high-quality content frequently without sacrificing quality, and as the managing editor at PCS, that’s what I get to do every day.
