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Freelance Writer And Content Marketer

Homepage Content: 4 Critical Elements To Tweak To Boost Conversions

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Remember when anything could qualify as homepage content?

You could use almost any type of copy, image, color, fonts, etc. and still drive optimal conversions.

Today, the typical homepage is like a time bomb. You’ve got only a few seconds to convince visitors your site is worth spending time with, or they bounce. If they bounce, you lose sales, other customers they could refer, etc.

It’s an entirely different story if they stay: they convert, you make money, get referral customers, etc. So you want them to stay.

Without further ado, here are 4 unique elements to tweak to boost your homepage conversions: [Read more…]

How To Get The Best Out Of Your Copywriters And Content Writers

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You have one of two decisions to make about your website content.

It’s either you’re writing it yourself, or you’re hiring expert writers to help you out.

And if you’re a believer in good content (and copy), you mostly would have considered hiring these writers to create for your business.

Heck, you probably even use them already. You understand that great content and copy is crucial for marketing and selling your products and services online. And you’re familiar with some of the success stories that people share around about using content. [Read more…]

Thank You Pages: 9 Awesome Ways To Use Them (With Examples)

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Ever felt like someone should say thank you after you’ve done them a favour?

Does it feel awkward when they don’t?

I bet it does.

That’s why showing appreciation is important.

A simple “thank you” from you to a new customer, subscriber, lead, etc. shows you understand they had the choice to pick your competition, but decided to pick you.

And you appreciate their decision.

However, if you’ve been buying things online or submitting web forms lately, you’d have noticed that a chance to say thank you can be more than just a show of gratitude.

It can be a huge opportunity to increase your ROIs. [Read more…]

How To Smartly Find Great Topic Ideas For Your Content

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One of the biggest issues in content marketing today is the problem of rehashed pieces of content.

Readers find them appalling. Search engines don’t index them.

No one likes regurgitated content, generally. And, of course, that includes your prospective customers. Everyone wants to see something fresh and useful all the time.

So how do you ensure you’re always churning out unique (and useful) content?

Here are a few ideas that work:

[Read more…]

6 Awfully Important Things To Do When Starting Your Business Blog

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Starting a business blog for your company website?

Want your brand to become well-known through it?

Prominent American entrepreneur, angel investor and blogger Mark Suster once shared in a post on Mashable that before the advent of blogging, his industry––the venture capital industry––had been sheltered in secrecy for about 30 years. That’s really a lot of years, isn’t it?

Many years later, he began to find blogs by other investors like Fred Wilson, Brad Feld, etc. And that was how the once covered venture capital industry became what people started talking about online today. So Mark decided to launch his own blog––Both Sides of the Table.

Speaking about his results from blogging, he says… [Read more…]