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Martech (Marketing Technology): What It Is And What It’s Not

Technology improves lives; we all know it does.

Instead of climbing tons of stairs in skyscrapers, we have elevators. Instead of making a trip to the bank to withdraw money, we can buzz past an ATM.

I mean, you know all the advancements tech has made across the board over time.

In the same vein, marketing technology (martech) is a way to improve the lives of marketers and make them better at their jobs.

More importantly, it’s a way to serve customers better.

It’s not a way to quickly scale, at least not primarily. [Read more…]

Martech Vendors: What Will Change About Marketing To Marketers In 2018?

By Victor Ijidola Leave a Comment

Marketers are often happy to hear of new shiny tools that can better their jobs and ROIs.

So when they hear of your marketing software, you can expect them to want to check it out. Don’t ask me why, it’s only normal. We all want tools that make our jobs faster, easier and better.

But then, and you probably know this already, Scott Bringer’s latest martech report says the amount of marketing tools vying for marketers’ attention grew by 40% in 2017 from the previous year. Would this change how martech brands market to marketers? [Read more…]

How Martech Brands Can Capture Accurate Customer Data Via Content Marketing

By Victor Ijidola Leave a Comment

Content marketing has always been touted as a successful means for companies to generate customer data (leads). And for good reason; it is responsible for the wealth of customer data available to many organizations.

Hubspot, for example, is one martech company that collects leads (data) through most of their blog posts (and it does work for them). Example: in a post about How To Use A CRM, they mentioned their CRM tool including a link to it.

You’d agree any reader in need of a CRM tool might be clicking that link. [Read more…]

Homepage Content: 4 Critical Elements To Tweak To Boost Conversions

By Victor Ijidola 1 Comment

Remember when anything could qualify as homepage content?

You could use almost any type of copy, image, color, fonts, etc. and still drive optimal conversions.

Today, the typical homepage is like a time bomb. You’ve got only a few seconds to convince visitors your site is worth spending time with, or they bounce. If they bounce, you lose sales, other customers they could refer, etc.

It’s an entirely different story if they stay: they convert, you make money, get referral customers, etc. So you want them to stay and convert.

Without further ado, here are 4 unique elements to tweak to boost your homepage conversions: [Read more…]

How To Get The Best Out Of Your Copywriters And Content Writers

By Victor Ijidola 2 Comments

You have one of two decisions to make about your website content.

It’s either you’re writing it yourself, or you’re hiring expert writers to help you out.

And if you’re a believer in good content (and copy), you mostly would have considered hiring these writers to create for your business.

Heck, you probably even use them already. You understand that great content and copy is crucial for marketing and selling your products and services online. And you’re familiar with some of the success stories that people share around about using content. [Read more…]