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There are just too many content marketing KPIs out there. From pageviews to time on page, social shares to subscriber growth, you’d have to be a superhuman if you’re not burning out tracking them all. But truth is, marketers don’t have to track all the KPIs out there. And the reason is …
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We just spent about three weeks looking for blog writers. (For clarification: by “we,” I mean our managing editor, Rennie, and myself, Victor.) During those three weeks, we went through a long, frustrating hiring process. And the problem wasn’t finding writers; you’d agree there’s no …
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If, as a marketer, you’ve ever partnered with your sales team to: Create case studies to help them close dealsRun a webinar targeted at specific potential customersCreate content to educate specific prospects or accounts and convert them into leads … then you’ve at least participated in …
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In marketing, we always see stories like: > How We Hit 200k Visitors Every Month > How We Hit 500k/Mo Visitors In 2 Years But it’s not enough to just get hundreds of thousands of visitors. What’s really more important is how much of all that traffic converts into revenue. Or at …
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Which option is best for your marketing? Gated or ungated content? Wrong question. Instead, here are six questions you should be asking to decide whether or not to gate your content: Question #1: “How does gating my content benefit my audience?” By "What's in it for them," I'm not …
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Everyone’s gotten the memo. C’mon, it’s 2021. They know what happens when you ask for their emails in exchange for a gated piece of content. You’ll probably start sending them a series of automated emails that they may or may not be interested in — and they’re well aware of this. Still, …
Continue Reading about How To Get More Qualified B2B Leads — Using ‘Ungated Content’ →
