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If there was a picture of what publishing content with vs. without a strategy looks like, it'd look something like the illustration above. It's like that classic story of a chicken running around without a head — no content strategy (head), no direction, no results. But you already know …
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Marketers have always hired writers to create content. And there's absolutely nothing wrong with that — they outsource content to us, too (as a content agency). But the problem here is, more often than not, writers and agencies aren't subject matter experts (SMEs) on the topics they get hired …
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Content that shows thought leadership is unlike any other type of content. And here’s how it’s different: With “SEO content,” you’re (primarily) trying to drive more search traffic. With “product-led content,” your goal is often to get more product sign-ups. With customer case studies, …
Continue Reading about Many “Thought Leaders” Will Survive The Recession. Here’s How →
Why do you create content? Most marketers will say they’re doing it to: build brand and market their businessattract their target customers generate leads organically You’re probably creating content for the same reasons. But are you seeing results that are worth the investment …
Continue Reading about How SaaS Companies Are Driving Big Results With “T-Shaped Content” →
When I talk to marketing managers and they tell me... We want to build authority in our industry We want to be the go-to resource for everything related to {insert industry topic} … I immediately know what they're really asking for is thought leadership content. They want to be …
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Seven figures in ARR is a major milestone for most startups, and that’s where Surfer is today. They’re in the highly-competitive SEO and content marketing industry, a space that has lived for at least two decades. And their audience in this industry has always had SEO/content marketing …
There are just too many content marketing KPIs out there. From pageviews to time on page, social shares to subscriber growth, you’d have to be a superhuman if you’re not burning out tracking them all. But truth is, marketers don’t have to track all the KPIs out there. And the reason is …
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We just spent about three weeks looking for blog writers. (For clarification: by “we,” I mean my managing editor — Rennie — and myself, Victor.) During those three weeks, we went through a long, frustrating hiring process. And the problem wasn’t finding writers; you’d agree there’s no …
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In marketing, we always see stories like: > How We Hit 200k Visitors Every Month > How We Hit 500k/Mo Visitors In 2 Years But it’s not enough to just get hundreds of thousands of visitors. What’s really more important is how much of all that traffic converts into revenue. Or at …
Continue Reading about How Zapier Does Demand Generation With 500k/Mo Blog Traffic →
Which option is best for your marketing? Gated or ungated content? Wrong question. Instead, here are six questions you should ask to decide whether to gate your content: Question #1: “How does gating my content benefit my audience?” By "What's in it for them," I'm not referring to …
Continue Reading about Is Gated Content Bad For Marketing? [The Real Answer] →
Everyone’s got the memo. They know what happens when you ask for their emails in exchange for a gated piece of content. They’re well aware you’ll probably follow them up with a series of automated emails they may or may not be interested in. Still, many of them would sign up just because …
Continue Reading about The 5-Step Process For Generating (More) Leads With Ungated Blog Content →
The chatbot market is now a $17.17 billion industry. And that number will hit $102 billion by 2025, ~5 years from now. It's a large market. And Drift is taking a huge share of it. With over 50,000 customers in five years, Drift has become one of the prominent leaders in …
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What do you think of when you hear about SEO tools and software? If you're a small business owner who isn't very experienced with SEO, you may think it's some complicated or expensive technology you have to invest in to get your website ranked higher on search engine result pages (SERPs). But …
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Only 3% of buyers trust sales reps. This data is from 2016, but it’s likely still true today. If you don’t believe it, do a mental check for the last time you contacted a sales rep as the first step in a buying journey. Best guess: it’s been a long time. Instead, your typical buying …
Continue Reading about SEO Lead Generation: How To Drive Inbound Leads With SEO →
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