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Everyone’s got the memo. C’mon, it’s 2022. They know what happens when you ask for their emails in exchange for a gated piece of content. They’re well aware you’ll probably follow them up with a series of automated emails they may or may not be interested in. Still, many of them would …
Continue Reading about The 5-Step Process For Generating (More) Leads With Ungated Blog Content →
Marketers have always hired writers to create content. And there's absolutely nothing wrong with that — they outsource content to us, too (as a content agency). But the problem here is, more often than not, writers and agencies aren't subject matter experts (SMEs) on the topics they get hired …
Continue Reading about How Content + Subject Matter Expertise = Brand Trust & Leads →
Content that shows thought leadership is unlike any other type of content. And here’s how it’s different: With “SEO content,” you’re (primarily) trying to drive more search traffic. With “product-led content,” your goal is often to get more product sign-ups. With customer case studies, …
Continue Reading about Many “Thought Leaders” Will Survive The Recession. Here’s How →
Why do you create content? Most marketers will say they’re doing it to: build brand and market their businessattract their target customers generate leads organically You’re probably creating content for the same reasons. But are you seeing results that are worth the investment …
Continue Reading about How SaaS Companies Are Driving Big Results With “T-Shaped Content” →
How long does SEO and content marketing take to drive results? The consensus has been that it often takes at least 4-12 months. But is it ever possible to get fast SEO results — say, within 3 months? Of course, it is; several businesses have done it and this article is a case study on one …
When I talk to marketing managers and they tell me... We want to build authority in our industry We want to be the go-to resource for everything related to {insert industry topic} … I immediately know what they're really asking for is thought leadership content. They want to be …
Continue Reading about What Every Marketer Should Know About Thought Leadership Content →
