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Everyone’s got the memo. C’mon, it’s 2022. They know what happens when you ask for their emails in exchange for a gated piece of content. They’re well aware you’ll probably follow them up with a series of automated emails they may or may not be interested in. Still, many of them would …
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Why do you create content? Most marketers will say they’re doing it to: build brand and market their businessattract their target customers generate leads organically You’re probably creating content for the same reasons. But are you seeing results that are worth the investment …
Continue Reading about How SaaS Companies Are Driving Big Results With “T-Shaped Content” →
How long does SEO and content marketing take to drive results? The consensus has been that it often takes at least 4-12 months. But is it ever possible to get fast SEO results — say, within 3 months? Of course, it is; several businesses have done it and this article is a case study on one …
When I talk to marketing managers and they tell me... We want to build authority in our industry We want to be the go-to source for anything {insert industry topic} … I immediately know what they're really asking for is thought leadership content. They want to be seen. They want to …
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Seven figures in ARR is a major milestone for most startups, and that’s where Surfer is today. They’re in the highly-competitive SEO and content marketing industry, a space that has lived for at least two decades. And their audience in this industry has always had SEO/content marketing …
There are just too many content marketing KPIs out there. From pageviews to time on page, social shares to subscriber growth, you’d have to be a superhuman if you’re not burning out tracking them all. But truth is, marketers don’t have to track all the KPIs out there. And the reason is …
Continue Reading about The Only Content Marketing KPIs You Should Be Monitoring →
