Technology improves lives; we all know it does.
Instead of climbing tons of stairs in skyscrapers, we have elevators. Instead of making a trip to the bank to withdraw money, we can buzz past an ATM.
I mean, you know all the advancements tech has made across the board over time.
In the same vein, marketing technology (martech) is a way to improve the lives of marketers and make them better at their jobs.
More importantly, it’s a way to serve customers better.
It’s not a way to quickly scale, at least not primarily. [Read more…]