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Victor Ijidola September 26, 2018
Behind The Scenes Of Instapage’s Million-Dollar B2B Content Marketing Strategy

Behind The Scenes Of Instapage’s Million-Dollar B2B Content Marketing Strategy

“Content marketing doesn’t get us any tangible results” “It’s just too hard to scale with content marketing” “Content marketing…

Victor Ijidola March 19, 2018
Martech (Marketing Technology): What It Is And What It’s Not

Martech (Marketing Technology): What It Is And What It’s Not

Technology improves lives; we all know it does. Instead of climbing tons of stairs in skyscrapers, we have elevators. Instead of making a trip to the bank to withdraw…

Victor Ijidola January 17, 2018
Martech Vendors: What Will Change About Marketing To Marketers In 2018?

Martech Vendors: What Will Change About Marketing To Marketers In 2018?

Marketers are often happy to hear of new shiny tools that can better their jobs and ROIs. So when they hear of your marketing software, you can expect them to want…

Victor Ijidola January 2, 2018
How Martech Brands Can Capture Accurate Customer Data Via Content Marketing

How Martech Brands Can Capture Accurate Customer Data Via Content Marketing

Content marketing has always been touted as a successful means for companies to generate customer data (leads). And for good reason; it is responsible for the wealth…

Victor Ijidola August 14, 2017
Homepage Content: 4 Critical Elements To Tweak To Boost Conversions

Homepage Content: 4 Critical Elements To Tweak To Boost Conversions

Remember when anything could qualify as homepage content? You could use almost any type of copy, image, color, fonts, etc. and still drive optimal conversions. Today,…