Marketers are often happy to hear of new shiny tools that can better their jobs and ROIs.
So when they hear of your marketing software, you can expect them to want to check it out. Don’t ask me why, it’s only normal. We all want tools that make our jobs faster, easier and better.
But then, and you probably know this already, Scott Bringer’s latest martech report says the amount of marketing tools vying for marketers’ attention grew by 40% in 2017 from the previous year. Would this change how martech brands market to marketers? [Read more…]