Remember when anything could qualify as homepage content?
You could use almost any type of copy, image, color, fonts, etc. and still drive optimal conversions.
Today, the typical homepage is like a time bomb. You’ve got only a few seconds to convince visitors your site is worth spending time with, or they bounce. If they bounce, you lose sales, other customers they could refer, etc.
It’s an entirely different story if they stay: they convert, you make money, get referral customers, etc. So you want them to stay and convert.
Without further ado, here are 4 unique elements to tweak to boost your homepage conversions: [Read more…]