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Marketers have always hired writers to create content. And there's absolutely nothing wrong with that — they outsource content to us, too (as a content agency). But the problem here is, more often than not, writers and agencies aren't subject matter experts (SMEs) on the topics they get hired …
Continue Reading about How Content + Subject Matter Expertise = Brand Trust & Leads →
Content that shows thought leadership is unlike any other type of content. And here’s how it’s different: But with thought leadership content, you're creating content to lead or join the conversations your target audience wants to have, showing your expertise, sharing your unique point …
Continue Reading about Many “Thought Leaders” Will Survive The Recession. Here’s How →
Why do you create content? Most marketers will say they’re doing it to: You’re probably creating content for the same reasons. But are you seeing results that are worth the investment you’re putting in? In this article, you'll see the type of content that attracts: Here’s …
Continue Reading about How SaaS Companies Are Driving Big Results With “T-Shaped Content” →
How long does SEO and content marketing take to drive results? The consensus has been that it often takes at least 4-12 months. But is it ever possible to get fast SEO results — say, within 3 months? Of course, it is; several businesses have done it and this article is a case study on one …
When I talk to marketing managers and they tell me... We want to build authority in our industry We want to be the go-to resource for everything related to {insert industry topic} … I immediately know what they're really asking for is thought leadership content. They want to be …
Continue Reading about What Every Marketer Should Know About Thought Leadership Content →
But now I run Leaps — a tool that helps to easily create expert-led content.
