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First things first… What’s “POV or POV-driven content?” It’s content that helps to share your points of view (POV), opinions, and/or observations about a topic or subject. It’s different from the usual, everyday marketing content because it’s more opinion-based. And it helps to cut …
Continue Reading about POV Content: What Is It and Why Use It? (Insights From 18 Pro Marketers) →
Marketers have always hired writers to create content. And there's absolutely nothing wrong with that — they outsource content to us, too (as a content agency). But the problem here is, more often than not, writers and agencies aren't subject matter experts (SMEs) on the topics they get hired …
Continue Reading about How Content + Subject Matter Expertise = Brand Trust & Leads →
But now I run Leaps — a tool that helps to easily create expert-led content.
