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When I talk to marketing managers and they tell me... We want to build authority in our industry We want to be the go-to resource for everything related to {insert industry topic} … I immediately know what they're really asking for is thought leadership content. They want to be …
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There are just too many content marketing KPIs out there. From pageviews to time on page, social shares to subscriber growth, you’d have to be a superhuman if you’re not burning out tracking them all. But truth is, marketers don’t have to track all the KPIs out there. And the reason is …
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We just spent about three weeks looking for blog writers. (For clarification: by “we,” I mean our managing editor, Rennie, and myself, Victor.) During those three weeks, we went through a long, frustrating hiring process. And the problem wasn’t finding writers; you’d agree there’s no …
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If, as a marketer, you’ve ever partnered with your sales team to: Create case studies to help them close dealsRun a webinar targeted at specific potential customersCreate content to educate specific prospects or accounts and convert them into leads … then you’ve at least participated in …
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In marketing, we always see stories like: > How We Hit 200k Visitors Every Month > How We Hit 500k/Mo Visitors In 2 Years But it’s not enough to just get hundreds of thousands of visitors. What’s really more important is how much of all that traffic converts into revenue. Or at …
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