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First things first… What’s “POV or POV-driven content?” It’s content that helps to share your points of view (POV), opinions, and/or observations about a topic or subject. It’s different from the usual, everyday marketing content because it’s more opinion-based. And it helps to cut …
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Content marketing is a wide field. One of the best ways to master it is to read books written by experts who have proven their success in this field. So, in this article, I’ll introduce you to 20 top-rated content marketing books that’ll help you master the art and science of content …
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I was an Ahrefs customer for maybe a year or two before I switched to an alternative. So you're probably now where I was — looking for an Ahrefs alternative. Ahrefs wasn't (and isn't) a bad SEO tool, but I switched because I wanted an alternative that provided: And I also just wanted to …
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What do you think of when you hear about SEO tools and software? If you're a small business owner who isn't very experienced with SEO, you may think it's some complicated or expensive technology you have to invest in to get your website ranked higher on search engine result pages (SERPs). But …
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Only 3% of buyers trust sales reps. This data is from 2016, but it’s likely still true today. If you don’t believe it, do a mental check for the last time you contacted a sales rep as the first step in a buying journey. Best guess: it’s been a long time. Instead, your typical buying …
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