Seven figures in ARR is a major milestone for most startups, and that’s where Surfer is today. They’re in the highly-competitive SEO and content marketing industry, a space that has lived for at least two decades. And their audience in this industry has always had SEO/content marketing …
The Only Content Marketing KPIs You Should Be Monitoring
There are just too many content marketing KPIs out there. From pageviews to time on page, social shares to subscriber growth, you’d have to be a superhuman if you’re not burning out tracking them all. But truth is, marketers don’t have to track all the KPIs out there. And the reason is …
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How To Hire Blog Writers (Without Reducing Content Quality)
We just spent about three weeks looking for blog writers. (For clarification: by “we,” I mean my managing editor — Rennie — and myself, Victor.) During those three weeks, we went through a long, frustrating hiring process. And the problem wasn’t finding writers; you’d agree there’s no …
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How To Attract & Win B2B Buyers Using Content + ABM
If, as a marketer, you’ve ever partnered with your sales team to: … then you’ve at least participated in Account-Based Marketing (ABM). And for most marketers (esp in B2B), ABM isn’t anything new. Marketers have been practicing ABM since the ’90s — but the ITSMA ABM certification coined …
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How Zapier Does Demand Generation With 500k/Mo Blog Traffic
In marketing, we always see stories like: > How We Hit 200k Visitors Every Month > How We Hit 500k/Mo Visitors In 2 Years But it’s not enough to just get hundreds of thousands of visitors. What’s really more important is how much of all that traffic converts into revenue. Or at …
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