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If there was a picture of what publishing content with vs. without a strategy looks like, it'd look something like the illustration above. It's like that classic story of a chicken running around without a head — no content strategy (head), no direction, no results. But you already know …
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Marketers have always hired writers to create content. And there's absolutely nothing wrong with that — they outsource content to us, too (as a content agency). But the problem here is, more often than not, writers and agencies aren't subject matter experts (SMEs) on the topics they get hired …
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How long does SEO and content marketing take to drive results? The consensus has been that it often takes at least 4-12 months. But is it ever possible to get fast SEO results — say, within 3 months? Of course, it is; several businesses have done it and this article is a case study on one …
When I talk to marketing managers and they tell me... We want to build authority in our industry We want to be the go-to resource for everything related to {insert industry topic} … I immediately know what they're really asking for is thought leadership content. They want to be …
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There are just too many content marketing KPIs out there. From pageviews to time on page, social shares to subscriber growth, you’d have to be a superhuman if you’re not burning out tracking them all. But truth is, marketers don’t have to track all the KPIs out there. And the reason is …
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But now I run Leaps — a tool that helps to easily create expert-led content.
