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Which option is best for your marketing? Gated or ungated content? Wrong question. Instead, here are six questions you should ask to decide whether to gate your content: Question #1: “How does gating my content benefit my audience?” By "What's in it for them," I'm not referring to …
Continue Reading about Is Gated Content Bad For Marketing? [The Real Answer] →
Everyone’s got the memo. They know what happens when you ask for their emails in exchange for a gated piece of content. They’re well aware you’ll probably follow them up with a series of automated emails they may or may not be interested in. Still, many of them would sign up just because …
Continue Reading about The 5-Step Process For Generating (More) Leads With Ungated Blog Content →
The chatbot market is now a $17.17 billion industry. And that number will hit $102 billion by 2025, ~5 years from now. It's a large market. And Drift is taking a huge share of it. With over 50,000 customers in five years, Drift has become one of the prominent leaders in …
Continue Reading about How Drift is Leading a $17 Billion B2B SaaS Category →
Some eight-ish years ago, you didn’t know what Drift was. (I have no affiliation with them, btw). I didn’t either. Virtually nobody knew who they were. But long story short, they’re now a SaaS brand that startups and enterprise companies look up to. Drift’s content is one of the results …
Continue Reading about SaaS Content Marketing: 18 Powerful Examples To Learn From →
But now I run Leaps — a tool that helps to easily create expert-led content.
