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When I talk to marketing managers and they tell me... We want to build authority in our industry We want to be the go-to resource for everything related to {insert industry topic} … I immediately know what they're really asking for is thought leadership content. They want to be …
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Seven figures in ARR is a major milestone for most startups, and that’s where Surfer is today. They’re in the highly-competitive SEO and content marketing industry, a space that has lived for at least two decades. And their audience in this industry has always had SEO/content marketing …
There are just too many content marketing KPIs out there. From pageviews to time on page, social shares to subscriber growth, you’d have to be a superhuman if you’re not burning out tracking them all. But truth is, marketers don’t have to track all the KPIs out there. And the reason is …
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We just spent about three weeks looking for blog writers. (For clarification: by “we,” I mean my managing editor — Rennie — and myself, Victor.) During those three weeks, we went through a long, frustrating hiring process. And the problem wasn’t finding writers; you’d agree there’s no …
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If, as a marketer, you’ve ever partnered with your sales team to: … then you’ve at least participated in Account-Based Marketing (ABM). And for most marketers (esp in B2B), ABM isn’t anything new. Marketers have been practicing ABM since the ’90s — but the ITSMA ABM certification coined …
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But now I run Leaps — a tool that helps to easily create expert-led content.
