Get Results, Not Just Content.
Your content should be performing two key functions at the same time.
It should be:
- Providing real value (new knowledge, how-to’s, etc) for your potential customers
- Building thought leadership, generating relevant traffic, demand, and quality leads for your business
We call this type of content “T-shaped content.”
And it’s what you get when we do content marketing for your business.
This little illustration below explains our approach even better:
We deliver our content marketing services in these five steps:
1. Content strategy
What you get:
✅ Clarity on what your primary goals are and how we’ll help you reach them.
[Your goal(s) here could be getting more targeted traffic, demand gen, awareness, etc.]
2. Content strategy
What you get:
✅ Deep research to discover customer pain points and key interests.
[This will help create content on topics your ideal buyers care about.]
✅ A 6-month content calendar with topic ideas for one (or more) piece(s) of content per week
✅ Conversion optimization plan to convert readers to subscribers or leads
Step 3: Content Creation (articles, case studies, ebooks, and white papers)
What you get:
✅ Audience-focused research: Before creating any content piece, we’ll go into social networks, podcasts, and forums in your industry to find your audience’s main interests and pain points.
But, depending on your industry and the topics we’re covering, we may also be interviewing some of your team members — from time to time — (via Slack or email). This will help us draw from their market experience to create content relevant to your audience.
✅ In-depth articles and/or case studies that’ll add value to your customers & also build thought leadership for your business and generates demand for your product/service at the same time.
✅ Images, graphics, and GIFs that add value (not stock photos) and make your content more engaging.
Step 4: Content Distribution
✅ We’ll optimize your content to rank on search engines for keywords your target buyers search at different levels of their buying journey.
✅ If needed, we’ll partner with our ad experts to run ads to distribute your content, targeting your ideal customers on channels they spend time on every day
Step 5: Monitoring & optimization
✅ We’ll be closely monitoring content performance to see which content piece to spot opportunities for more traffic and conversions.
✅ Ongoing consulting via calls, Slack, and email – throughout the lifespan of your project.
What I like about PCS is that they’re not just creating really great content but also providing us with external expertise. This helps us better understand what works, what doesn’t, and where to look for traffic and user acquisition opportunities in SERPs.— MICHAL LESZCZYNSKI, GETRESPONSE
Our guarantee to you:
Content so relevant and valuable for your target customers you’d beat your chest it was created in-house or by a thought leader in your industry…
Content distribution so targeted your content will always reach and be consumed by your target customers…
A process to help you run a content marketing program from content strategy to content creation and content distribution to results (traffic, demand gen, leads, & revenue).
Our content marketing service covers:
In-depth customer and industry research
— We’ll do this before we start creating your content; this helps to make sure we learn enough about your audience to create content they want to read.
Intent-based keyword research
— We’ll find keywords your audience search with and map them to specific intent types. This will help create content that matches their intent.
— A clear plan on how we’ll use your content to drive targeted traffic & conversions
4 long-form articles/month
— Optimized to rank on search engines
— No fluff, only relevant content
Conversion copy in strategic areas in each article
The goal here is to drive leads/sign-ups using your content, without being overly promotional
— product screenshots, illustrative examples, etc in each piece
— to make drafts ready to publish Up to 2 rounds of revisions (if ever needed)
Cost = $5k/month
Link building: If you’d want us to do your link building too, we have partners we work with to help you build backlinks from industry sites.
Content distribution ads: If you’d also want us to run your content distribution ads — targeted at your ideal customers, we have partners who can help too.
If all sounds good, contact us here:
Fill out the form below for more details.