Content Marketing Services:
POV-driven content that
drives demand
How can I help you?
You’re probably here because you:
- saw my content somewhere and learn more about my work
- came here from a Google search or some other search engine
- someone mentioned me (Victor) and you’re here to see for yourself
Whatever the case, you want to drive better results from your content marketing efforts.
And I’m here to help you. See some of my results here.
Some of the brands I’ve worked with
How can I help you?
There’s a plethora of hot topics in your industry.
And it’s important you join the conversation, so you can attract potential buyers.
But you don’t want to do that.
Not without unique points of view (POVs) on those topics.
Unique POVs will set you your brand apart from the “sea of sameness” in your industry.
Especially when those POVs come from subject matter experts (SMEs).
Unique POVs will help you get the attention of your ideal buyers and convert them.
I help businesses (like Close, GetResponse, Flodesk, etc.) plan and create blog content that:
- shows unique POVs
- builds brand and
- drives demand
If that sounds like what you’re looking for, here are a couple of ways I can help you:
1. POV-Driven Content Strategy
What you get:
👉🏻 A content marketing strategy/roadmap for specific POVs
👉🏻 A content calendar with topics and publishing schedules
👉🏻 Keyword research to identify key topics around your POVs
2. POV-Driven Articles & Blog Content
What you get:
👉🏻 Content that showcases your expertise and unique points of view (POVs)
👉🏻 Engaging, informative content your audience wants to read
👉🏻 Content optimized to drive organic traffic from search engines & other channels
👉🏻 Content optimized to drive conversions or sign-ups (if that’s your goal)
See some samples on CXL, Flodesk, and Moz.
Side note: If you need more than just one writer to get the job done, I can put together and manage a team of experienced writers for you.
3. Product-Led Content
What you get:
👉🏻 Content that attract your ideal buyers/customers
👉🏻 Content that demonstrates your product’s benefits
👉🏻 Content with points of view (POVs) that’ll drive demand for your product
👉🏻 Content optimized to drive organic traffic from search engines & other channels
4. Video Content (“POV Videos”)
What you get:
👉🏻 Video content planning
👉🏻 Video content that showcases your expertise and unique (POVs)
👉🏻 Engaging, informative content your audience wants to watch
👉🏻 Video content that drives conversions or sign-ups (if that’s your goal)
Here’s a sample of a POV video on LinkedIn.
5. Content Direction
What you get:
👉🏻 Thorough briefs and outlines for your writers
👉🏻 Get your content team aligned on POVs
👉🏻 On-page SEO direction per article (where necessary)
👉🏻 Conversion optimization for each article (if driving sign-ups is your goal)
👉🏻 Content team oversight
6. Content Creation Workflows
What you get:
👉🏻 A seamless content creation process (from ideation to publishing)
👉🏻 Building workflows using a content or project management tool
👉🏻 Briefs and outline templates for high-quality content creation
👉🏻 A style guide to keep every content piece on-brand
7. Custom content services
If there’s a content marketing service you think I’d be a fit for but isn’t listed on this page, let’s have a chat about it.
Or if you need a combination of services, get in touch and we’ll see if there’s a fit.
Happy clients 🙂
What I like about Victor and his team is that they’re not just creating really great content but also providing us with external expertise. This helps us better understand what works, what doesn’t, and where to look for traffic and user acquisition opportunities in SERPs.
Michal Leszczynski
Head of Content Marketing, GetResponseOver the last two months, we’ve seen a 40% increase in website traffic, compared to the year prior. We’ve also witnessed a 16% increase in overall leads. I’ve loved working with Premium Content Shop and I hope to continue to use their services throughout my career in marketing.
Julia Hines
Director of Marketing, KouponThe content your team has been churning out has been absolutely fantastic. Seriously couldn’t be more impressed with the quality.
Francesco Montesanto
Web Marketing Manager,JW Player
I can’t speak highly enough of the quality of Premium Content Shop’s work. It is rare for an organization to be able to outsource this activity with little oversight or direct education since the topics they’re writing about are so industry specific.”
Marcy (Rushing) Comer
CMO of Construction & Utilities, EagleViewVictor and his team have been amazing partners, helping us create editorial content that fuels our SEO strategy.
I appreciate their open and transparent communication, timeliness, and suggestions to continually optimize our content. Projects are always delivered on time, and I look forward to working together for many years to come.
Sobrina Pies Crawford
Head of Marketing, FlodeskFAQ
How much does it cost?
My rates depend on your content marketing needs. But you can expect to spend at least $5000/mo for a retainer, or a minimum of the same amount for one-off projects. Once you fill out the form below, I’ll understand the scope of your project further and give you a more accurate quote.
Is your work SEO-driven or social-media-focused?
It can be either — depending on which one is the best channel to find your target audience(s).
But I’m typically not just trying to rank content and drive search traffic. Instead, I’m more focused on creating content that shows your brand’s unique expertise and points of view, which — as you’d know — is what really helps you connect with buyers, earn their respect/trust, and drive inbound sales qualified leads.
Do you work with businesses that sell complex products?
Yes, and I’ve worked with businesses in CPG, solar, construction, insurance, video hosting, marketing, project management, sales, and many others.
Get a quote
for your content marketing project
Click “Get started” and fill out the form below. I’ll share more about how I can help and send pricing details. Or email victor [at] premiumcontentshop.com.
