Get Content that Shows
Unique Points of View
and Builds Brand
This is you right now
You need content that helps you:
- elevate your brand and how people see it in your industry
- attract target customers from both social media & search engines
- impact revenue — because it’s getting the attention of customers who fit your Ideal Customer Profile (ICP) and motivating them to convert
We’ll help you create content that shows (1) you’re a leader in your industry and (2) impacts revenue.
Brands we’ve helped
What our process looks like
1. Topic discovery/content calendar
There’s an audience you’re trying to reach. They have very specific needs and interests. And you need content that speaks directly to those interests and needs.
We’ll help you identify those topics (from conversations happening on social, keyword research, sales calls, etc) and create a content calendar, showing the issues (topics) we’ll be addressing over the next few months.
2. Collaboration with internal subject matter experts (SMEs)
We’ll work with your internal SMEs to get their best ideas on the topics we cover.
Your SMEs are often your product marketers, team leaders, or just any industry expert in your company who have a deep understanding of your product/service, target audience, and industry.
Collaborating with them will help us create content that tells your customers you get them — aka content that shows you know how to help them, building their trust for your brand.
(And don’t worry, we have a system in place that streamlines the whole process, so we’re not eating up too much of your SME’s time)
3. Content creation (based on SME contributions)
Once we’ve interviewed any of your SMEs for any topic, we’ll start creating your content (at least 3 articles per month) based on the SME’s expertise and unique points of view.
And this is content you won’t have to spend hours editing before publishing, created by our team of expert writers.
4. Making your content publish-ready
One major challenge marketers have with agencies and freelancers is they have to do rigorous editing after they outsource content to them. But that’s not us; we do all the heavy lifting and make your content ready to go live.
5. Content distribution/repurposing (if needed)
There are so many ways to distribute your content, but not all of them will suit your goals. We’ll help you discover which channels your target customers spend time on every day so you can distribute your content there.
6. Monitoring & reporting (if needed)
We’ll help you determine what metrics to measure results by (or you can tell us what you have in mind) so we can monitor those and see what to improve per time.
Our guarantee
Topics so well-researched your readers will think you’re reading their minds.
Content so well-written you’d think a veteran in your industry wrote it.
Distribution so targeted your ideal customers will see your content where they hang out every day.
What clients are saying
Michal Leszczynski
, GetResponse
What I like about PCS is that they’re not just creating really great content but also providing us with external expertise. This helps us better understand what works, what doesn’t, and where to look for traffic and user acquisition opportunities in SERPs.
Francesco Montesanto
, Welcome (now acquired by Optimizely)
The content your team has been churning out has been absolutely fantastic. Seriously couldn't be more impressed with the quality.
Julia Hines
, Koupon
Over the last two months, we’ve seen a 40% increase in website traffic, compared to the year prior. We’ve also witnessed a 16% increase in overall leads. I’ve loved working with Premium Content Shop and I hope to continue to use their services throughout my career in marketing.
Sobrina Pies Crawford
, Flodesk
PCS has been an amazing partner, helping us create editorial content that fuels our SEO strategy. I appreciate their open and transparent communication, timeliness, and suggestions to continually optimize our content. Projects are always delivered on time, and I look forward to working together for many years to come.
Marcy (Rushing) Comer
, EagleView
I can’t speak highly enough of the quality of PCS’ work. It is rare for an organization to be able to outsource this activity with little oversight or direct education since the topics they’re writing about are so industry specific.”
FAQs
How much does it cost?
We have a starting rate of $4500/mo, covering everything we’ve outlined above for three SME-driven articles (if you need more, let us know and we’ll give you a quote). Or $3000 for strategy or advisory-related services.
If “That’s expensive!” describes your thoughts right now, let’s clarify:
Agencies generally have a bad reputation for creating basic-level content because, for the most part, they care about scaling and can’t spend too much time on each piece of content they create.
But that’s not us. If you’re looking for a service that’ll help you create high-value, thoughtful content that attracts and converts decision-makers and ideal customers, then let’s talk.
Do you do any SEO work on articles you create at all?
We still optimize most articles to drive search traffic… there’s just more focus on creating content that shows your brand’s expertise and unique points of view, which — as you’d know — is what really helps you connect with buyers and earn their respect/trust, especially the enterprise-level ones).
Do you do custom projects or you’re not that flexible?
Yes, we do. Let’s talk about it.
Can I see some samples of your content?
Sure, go here.
Can we do a trial of your services first?
Yes, we prefer it that way, too… it shows both you and us what working together feels like. So we can get started with a month’s trial before signing up for anything long-term.
Let’s discuss your content marketing
Fill out the form below or schedule a call here
Content lead & founder
Super excited to hear about your content needs and how you want me (and my team) to help.
Once you fill out the form, I’ll send you a response, and we can take the conversation from there.
