Premium Content Shop
B2B and SaaS Content Agency
We just spent about three weeks looking for blog writers. (For clarification: by “we,” I mean my managing editor — Rennie — and myself, Victor.) During those three weeks, we went through a long, frustrating hiring process. And the problem wasn’t finding writers; you’d agree there’s no …
Continue Reading about How To Hire Blog Writers (Without Reducing Content Quality) →
If, as a marketer, you’ve ever partnered with your sales team to: … then you’ve at least participated in Account-Based Marketing (ABM). And for most marketers (esp in B2B), ABM isn’t anything new. Marketers have been practicing ABM since the ’90s — but the ITSMA ABM certification coined …
Continue Reading about How To Attract & Win B2B Buyers Using Content + ABM →
In marketing, we always see stories like: > How We Hit 200k Visitors Every Month > How We Hit 500k/Mo Visitors In 2 Years But it’s not enough to just get hundreds of thousands of visitors. What’s really more important is how much of all that traffic converts into revenue. Or at …
Continue Reading about How Zapier Does Demand Generation With 500k/Mo Blog Traffic →
Which option is best for your marketing? Gated or ungated content? Wrong question. Instead, here are six questions you should ask to decide whether to gate your content: Question #1: “How does gating my content benefit my audience?” By "What's in it for them," I'm not referring to …
Continue Reading about Is Gated Content Bad For Marketing? [The Real Answer] →
Everyone’s got the memo. They know what happens when you ask for their emails in exchange for a gated piece of content. They’re well aware you’ll probably follow them up with a series of automated emails they may or may not be interested in. Still, many of them would sign up just because …
Continue Reading about The 5-Step Process For Generating (More) Leads With Ungated Blog Content →
But now I run Leaps — a tool that helps to easily create expert-led content.
