Get Detailed Briefs &
Outlines To Create
Content That Shows Subject Matter Expertise
& Thought Leadership
Does this sound like you?
— You have a content team (or maybe just one writer)
— You’re looking for a solution that’ll enable your content team to:
- create content that shows your brand’s unique points of view (POVs) on industry topics
- help show/demonstrate your expertise or authority in your industry
- produce content that converts because your audience is loving it and showing interest in your business
If this sounds like your situation right now, we can help.
Our simple four-step process
1. Set up a content calendar
We create a 3 or 6-month content calendar (if you don’t already have one).
And topics can come from different areas: conversations with customers, keyword research, etc.
2. Collaboration with internal subject matter experts (SMEs)
For each topic, we’ll do some initial research and send questions to your internal SMEs or get on a call with them — whichever option they choose.
(Most prefer to have the questions sent so they can have a lot of time to answer, and also think deeply about each question to give their best answers)
3. Create thorough briefs & outlines
Once you or your SME(s) answer our questions for any topic, we’ll start creating your briefs and outlines, showing your writers exactly what to write about — based on the SME’s expertise and unique points of view.
And this is content you won’t have to spend hours editing before publishing, created by our team of expert writers.
4. Pass detailed briefs & outlines to writers
At this point, we’re ready to ship our briefs and outlines to your writers.
FAQs
How much does it cost?
We have a minimum project fee of $1800/mo, covering everything we’ve outlined above for at least three topics.
Do you include any SEO recommendations in your briefs and outlines?
Yes, we do for most articles to drive search traffic.
But where we have to choose between SEO vs creating content, we focus more on helping you create content that shows your brand’s expertise and unique points of view, which — as you’d know — is what really helps you connect with buyers and earn their respect/trust, especially the enterprise-level ones).
Do you do custom content projects or you’re not that flexible?
Yes, we do. Let’s talk about it.
Can we do a trial of your services first?
Yes, we prefer it that way too… it shows both you and us what working together feels like. So we can get started with a month’s trial before signing up for anything long-term.
The content your team has been churning out has been absolutely amazing. Seriously couldn’t be more impressed with the quality.
– Senior Content Marketing Manager,
Welcome (now acquired by Optimizely)
Get in touch
Fill out the form below or schedule a call here
Content lead & founder
Super excited to hear about your content needs and how you want me (and my team) to help.
Once you fill out the form, I’ll send you a response, and we can take the conversation from there.
