Customer-centric + SEO content for GetResponse
| 25 pieces of content published | Added 5k+ monthly visits so far | Ranking for 100+ keywords |
|---|---|---|
| (still ongoing) | (still growing) | (still growing) |
| About the client | Company size | Location |
|---|---|---|
| GetResponse is a B2B SaaS business selling a product that helps businesses send emails, create landing pages, automate their marketing, and more. | 300+ employees | Poland |
THE CHALLENGE
Growing organic traffic
Before working with Premium Content Shop, GetResponse was already raking in a lot of traffic and leads from their content and SEO.
But like any ambitious business, they wanted more growth. So they needed more content to cover topics and keywords that their potential users were searching on Google.
Hiring writers to create their content was a problem because according to Michal Leszczynski (GetResponse’s content marketing manager), they just weren’t meeting the level of quality he was looking for:
“We mostly get approached by freelancers, which I don’t mind. But generally, when you ask for their portfolio along with the results they helped generate, you usually end up seeing content that not only isn’t related to your niche but also doesn’t rank well in Google.”
But Michal had been seeing our content and loved it. So he got in touch with Victor (our founder) and the story began to change.
THE SOLUTION
Identifying traffic growth opportunities and creating customer-centric, SEO-optimized content
Not only are we helping GetResponse grow organic traffic, but we’re also helping them identify opportunities to drive traffic from search engines. And these are usually opportunities that aren’t obvious enough to spot and take advantage of.
Michal put it this way:
“What I like about PCS is that they’re not just creating content but also providing us with external expertise. This helped us better understand what works, what doesn’t, and where to look for opportunities in SERPs.”
Michal Leszczynski
Head of Content Marketing & Partnerships, GetResponseBut that’s not all. We also help them prioritize creating content that’ll help them reach people who may immediately need any of their products.
The way we do this is to find questions and concerns that people are searching around each of GetResponse’s products or features. Then we create content to address those questions and topics.
THE RESULTS
Over 100+ keywords and added 5,000+ monthly visitors
We’re currently still working with GetResponse and adding thousands of traffic to their site every month.
But so far, we’ve created content that currently ranks for 100+ keywords and adds over 5,000 visitors to GetResponse’s monthly traffic. And we’ll keep updating this case study with updates from the results we’re seeing.