Get Relevant Traffic And Leads Using T-Shaped Content

Step 1: The first call

We’ll get on a quick call to discuss two things:

I. The specific goal(s) you want to create content for.

(And often, the goal is to generate more traffic, demand, and leads. But we’ll get on a call to clarify these goals, just so we’re on the same page.)

II. Your expectations from working with us

Step 2: The second call

We’ll get on a second call to present you with a plan on:

A: How we’ll help you achieve the goals discussed on our first call

B: Deliverables you should be expecting from us

Step 3: Sourcing topics that’ll attract your target customers

Often, the most important topics in your industry have been covered by your competitors.

This means if you have to create content on any topic, you have to carefully pick different angles on them — or you’d risk your content appearing like other brands’ and getting ignored.

So we’ll source topics that’ll attract your ideal customers and add unique angles to them so your content gets attention.

We’ll also bake SEO into the content we’re creating for you.

Why? The reason is simple: content promotion through ads and social media can only do so much.

Your traffic stops when your ads and social sharing ends.

And that’s not bad marketing.

But SEO content can get you more ROI — traffic and leads months and years after your social promotion stops working. This is, of course, assuming your content is bringing in the right type of traffic.

And you’ll be getting the right type of traffic because we’ll be targeting and ranking for keywords your target customers search on Google.

We help our clients create content that resonates with their target audiences as well as search engines. We can help you, too. Get in touch.

Step 4: Expert content writing that holds attention and converts

Writing is not hard. Everyone can do it.

But not everyone can write content that holds customers’ attention.

And if your content doesn’t hold attention, it does no good for your prospects or your business.

You need visitors to spend upwards of three minutes on each of your content pieces, giving you enough time to build trust in their minds and present them with relevant offers.

And we practice what we preach here; here’s a screenshot of how much time readers are spending on our blog content:

Every written content piece we create is thorough enough to convince your readers of your expertise, make them see you as an industry authority, and persuade them to convert.

We’ll help you consistently create content that genuinely connects with your target prospects, drives qualified traffic - establishing and retaining your industry thought leadership.

Step 5: Content distribution

By now, you already know the #1 problem you need to solve: getting traffic.

But that’s not your biggest problem, really.

Your #1 problem is driving the type of traffic that will convert.

It wouldn’t matter how much traffic you get if your visitors are not your potential customers.

So we’ll help you drive traffic that converts by:

- Optimizing your content to rank on Google

- Running ads on platforms where your potential customers spend time every day.

Step 6: Conversion optimization

Getting leads gets easier once you’re driving the right traffic.

But still, you need a strategy around it.

So while we focus on driving traffic through creating relevant content — that’s our core service — we’ll advise your team on how best to convert traffic into leads.

And your lead gen strategy will be different for every content, depending on the topics and buying stage of the audience we’re targeting.