Ever felt like someone should say thank you after you’ve done them a favour?
Does it feel awkward when they don’t? I bet it does.
That’s why showing appreciation is important.
A simple “thank you” from you to a user who just became your customer, subscriber, etc. shows you understand that she had the choice of taking another option but decided to take yours. And you appreciate it.
However, if you’ve been buying things online or submitting web forms lately, you’d have noticed that in marketing, a chance to say thank you can be more than just a show of gratitude. It can be a huge opportunity to get more ROIs.
Redirecting new subscribers to a special thank you page helped CRO expert Talia Wolf, for example, increase the quality of leads and direct sales for one of her clients by 52%. Emil Shour, Content Manager at SnackNation also recently shared that Thank You pages alone have earned him over 884 leads.
The simple lesson here is this: when users respond to your CTAs and become loyal fans, customers, etc. you should redirect them to a thank you page to, of course, thank them, but more importantly––ask them to take another action that’ll impact your bottom line.
And in many cases, they do convert on Thank You pages.
The examples I just shared above are, at least, a proof of that.
Okay, that’s that for why thank you pages are important. My headline promises to share 9 awesome thank you page examples you can copy. Let’s get right into that:
1. Ask for reviews
Reviews are powerful conversion boosters. And you probably know this already. They help remove doubts in the minds of prospects about your brand and offerings. However, getting these reviews isn’t something that’s always easy. Sometimes it takes several persuasion techniques to convince users to share their experiences with your company.
This is where your Thank You pages can come in really handy.
After visitors sign up for something on your site, you can redirect them to a Thank You page where you ask them to leave a review about the experience they just had with your company or offerings.
As an example, I recently had a chat with SiteGround’s customer support using their site’s live chat feature. And the rep was super helpful and friendly.
After we finished talking, I was immediately asked to rate the quality of service I received from the person I just chatted with. It didn’t take more than clicking some stars on the screen so it was pretty much an easy favor to do.
So I gave her 5 stars. Since her service was really superb.
Immediately I did that, I was redirected to a Thank You page asking me to submit a review:
And this is actually where the inspiration for this post came from for me. Although, I didn’t submit the review because I didn’t have the time, I was willing to. And that’s totally normal; not all your users will answer the request on your Thank You page. But you can be sure that some of them would. And when they do, you get more reviews.
2. Grow your social media following
Building a community on social media can help you gain more social traffic, brand awareness, etc. And so, it’s important enough to use you thank you page for.
If a user likes what you put on your site to the extent that she subscribes, chances are high that she’ll be happy to follow you on social media if you ask her.
A great example here is how Ian Cleary of Razor Social persuades his visitors to join his Facebook community after they subscribe to get more of his content.
Matthew Woodward does the same for his new subscribers, too. He uses his Thank You page to ask them to follow him on Twitter.
3. Promote your ebooks (and other resources)
If you’re able to write an ebook that’s really valuable, people will start using and talking about it. Even more, ebooks are a great way to show your authority and let your prospects have your content on their personal computer.
Long story short, they’re worth promoting on your thank you page.
A great example here is how Marketing Veteran Brian Carter shares his two free ebooks with his new subscribers on a Thank You page:
Social media expert Mari Smith does something similar with her thank you page, too:
4. Sell your offerings
Sales are the lifeblood of your business, right? So why not advertise your offerings (whateveris it you’re selling) on your Thank You page?
A great example here would be MarketingProfs. Once you sign up for their email list, you’ll land on a thank you page that advertises one of their products. (They even put a discount on it to entice people to buy; that’s another idea for you right there).
Another great example here is how Kim Garst uses her Thank You page to sell her one of her products. There’s a video that automatically plays once her users are redirected to the page after they download her free ebook. In that video, she first appreciates them for their efforts…
…and then asks them to buy her product, after persuasively explaining its biggest benefits.
5. Ask new contacts/subscribers to share your gated content
Sharing is powerful. It’s one of the things that make social media really effective for marketing. Hence, when a user signs-up to download your ebook (or some other gated content), you can redirect them to a Thank You page that asks them to share the gated content they just signed up for with their friends and followers.
This is what Ramit Sethi does with his thank you page at I Will Teach You To Be Rich when you sign up for his Free Insider’s Kits:
Remember, before people will decide to even arrive at this thank you page, they’ve already been sold. So when they eventually get here, it’s not usually hard for them to do something as simple as clicking a tweet or retweet button.
Renowned Internet entrepreneur Noah Kagan does the same for his new subscribers. In fact, in his case, the book on his Thank You page isn’t free. It costs $9.99 on Amazon. But if you want it for free, you’ll need to share it by simply clicking a simple a Twitter or FB button.
And, of course, you know what happens when this page shared; more and more people get to see the book.
6. Get insights into what your prospects really need
You’ve heard this several times but it’s really worth mentioning again: knowing your prospects or customers will help you know how to help them reach their goals.
A thank you page can do a great job in taking guess work out of the way and really help you understand what your ideal prospects really want from you.
This is pretty much what Digital Marketing Influencer Ed Leake uses his Thank You page for:
And this is what subscribers get in their inbox:
Neil Patel does something similar for users that sign-up for his webinar. He uses a video to first congratulate and thank them for signing up…
…and then asks them to fill out a survey right below his video:
When you cease thank you opportunities like this to ask questions that are at the hearts of your prospects, what you get is a bunch of insights on how to ensure that everything you build or offer is tailor-made directly for the people you’re trying to sell to.
7. Ask visitors to take your free trials
If you’re getting traffic and subscribers and they’re not checking out your offerings or free trials (if you have them), your marketing efforts are not really impacting your bottom line. Hence, a smart way to put your Thank You page to great use is to offer your free trials or demos as a next step for users who just signed up for something on your site.
A relevant example here is how WordStream does it for users that sign-up for their “Does Facebook Advertising Work?” ebook:
When users sign up for something that’s as crucial as a free trial on your site, it means they take your offerings seriously and they’re pretty much close to become paying customers. Hence, using your Thank You page to promote the trial or demo versions of your products can greatly impact your bottom line.
8. Promote your recent blog posts
Promoting your recent blog posts can help retain your new subscribers, customers or contacts on your site longer than they even planned to. This is exactly what Shama Hyder does with her Thank You page at MarketingZen
Glen Allsop does something similar at ViperChill, too:
9. Promote your events
Organizing events in your industry can drive a lot of returns for your business:
- Brand awareness
- New customers
- And so forth…
So it’s also pretty much important enough to promote on your Thank You Page. See how Social Media Examiner does it:
Make the most of your thank you pages
Your Thank You pages shouldn’t just be used to show gratitude and care. As you can see from my points and examples above, there are several profitable things you can use them for than just…
Don’t waste the opportunity. Use it. Utilize your thank you page to get more results.
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