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First things first… What’s “POV or POV-driven content?” It’s content that helps to share your points of view (POV), opinions, and/or observations about a topic or subject. It’s different from the usual, everyday marketing content because it’s more opinion-based. And it helps to cut …
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If there was a picture of what publishing content with vs. without a strategy looks like, it'd look something like the illustration above. It's like that classic story of a chicken running around without a head — no content strategy (head), no direction, no results. But you already know …
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Why do you create content? Most marketers will say they’re doing it to: You’re probably creating content for the same reasons. But are you seeing results that are worth the investment you’re putting in? In this article, you'll see the type of content that attracts: Here’s …
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When I talk to marketing managers and they tell me... We want to build authority in our industry We want to be the go-to resource for everything related to {insert industry topic} … I immediately know what they're really asking for is thought leadership content. They want to be …
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Everyone’s got the memo. They know what happens when you ask for their emails in exchange for a gated piece of content. They’re well aware you’ll probably follow them up with a series of automated emails they may or may not be interested in. Still, many of them would sign up just because …
Continue Reading about The 5-Step Process For Generating (More) Leads With Ungated Blog Content →
Content marketing is a wide field. One of the best ways to master it is to read books written by experts who have proven their success in this field. So, in this article, I’ll introduce you to 20 top-rated content marketing books that’ll help you master the art and science of content …
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AnswerThePublic is a popular tool for content ideation, but it's far from perfect. So people often leave it for other alternatives that might be better suited to their needs. Some of the common reasons people leave AnswerThePublic are: So if you are looking for better alternatives to …
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Ubersuggest is a popular free tool that offers various features such as keyword suggestions, domain overview, site audit, backlink analysis, and more. But as you know, it’s not the only tool in the SEO market. There are many other SEO tools that provide similar or even better features …
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How does it feel when you get recognized for your expertise? Excited? Fulfilled? Proud? All the feels, right? If you’re like me and most people I know, getting recognition for your expertise is probably one of the best feelings in the world. But beyond those feelings, it opens up doors for …
Continue Reading about What Is Topical Authority? And How To Build It Excellently →
But now I run Leaps — a tool that helps to easily create expert-led content.
